Real Madrid & Microsoft: Better Together - Embarking on a Digital Transformation Initiative

Shelfie and Microsoft teamed up in a hackfest to build a mobile social media platform to create fundraising photo and video campaigns for nonprofits. Its aim is to build communities around a cause, enhancing awareness, engagement and retention while increasing donations and contributions to the campaigns.
Join Jerry Nixon as he welcomes the team from Shelfie, Brendan Barbato and Nathan Geyer, as well as the team from Microsoft, Gavin Bauman and Adina Shanholtz, to the show as they discuss how they implemented Xamarin.Forms and Azure Mobile Services to deliver a cross-platform app for iOS, Android and Windows users that talks to a Ruby on Rails back end migrated from AWS to Microsoft Azure.
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