Session 1: The Partnership Ecosystem and the Case for Partnership
Independent software vendors (ISVs) may choose to build partnerships to grow their business, but different partnership arrangements work for different organizations. When building your partnership strategy, it's important to evaluate the partner ecosystem and understand the opportunities available - then zero in on the right targets. Join Diana Kreklow and Gail Mercer-McKay to learn about the Microsoft partner ecosystem and how ISVs can think about a partnership strategy.
After you view this webinar, you'll have a good understanding of the software partnership ecosystem and the types of partners you might target, and you'll know how to decide if channel partnerships are a strategy you should pursue. Downloadable resources will help you take action right away.
Do you have questions about the case for partnership? Join Diana and Gail live in the comments section for Q&A on Thursday, April 10 from 10am-11am, Pacific time (UTC -8:00)
About the presenters
Enthusiastic and insightful, Diana cut her business teeth in sales and sales management at some of the world's best organizations including Microsoft, IBM, Attachmate and Computer Associates. Her responsibilities included the development and management of partnership strategies, business and solutions development, marketing innovation and performance reporting. She enjoys working collaboratively with virtual teams, managing complex multi-partner engagements and developing partner and channel programs that deliver results.
Able to skillfully navigate the challenges facing both smaller partners right through to some of the largest ISV's, she has successfully built programs that include alignment with market leaders such as Microsoft, IBM Global Services, Accenture, and McKinsey Consulting. Her industry experience includes Financial Services, Distribution, Healthcare, Public Sector and Manufacturing.
With over twenty-five years' experience, Gail Mercer-MacKay works as a leader in the Microsoft ecosystem helping partners create compelling marketing communications stories. Prior to founding Mercer-MacKay over seven years ago, Gail was VP Sales and Marketing for an ISV, taking the organization from start-up to a multi-million dollar software company with clients across North America, Europe and Asia-Pacific.
Gail serves as a Board Member at both the Canadian and International level of IAMCP – International Association of Microsoft Channel Partner and is a Business Advisor at the Research Innovation Center in Mississauga where she guides entrepreneurs looking to start and grow their business. She is the recipient of two awards for community leadership for her role as founder and director of "A Woman's Write", a program for patients suffering from mental health disorders at St. Joseph's Hospital.
As Vice President of Marketing & Channel for Navantis, Susie is responsible for managing and executing all marketing strategy and initiatives including the company brand, marketing campaigns, public relations and sales alignment.