Session 2: Building a partnership plan
To build any business partnership, you need to do your homework! Building a partnership has many rewards, but the process does take a clear strategy and dedicated effort. Join Diana Kreklow and Gail Mercer-McKay to learn about the elements you should include in your partnership plan and the steps you need to take to put it in motion.
After you view this webinar, you'll understand the key elements a partnership plan should include and how to implement them to scale with your company's growth. Downloadable resources will help you take action right away.
Do you have questions about the case for partnership? Join Diana and Gail live in the comments section for Q&A on Thursday, April 17 from 10am-11am, Pacific time (UTC -8:00)
About the presenters
Enthusiastic and insightful, Diana cut her business teeth in sales and sales management at some of the world's best organizations including Microsoft, IBM, Attachmate and Computer Associates. Her responsibilities included the development and management of partnership strategies, business and solutions development, marketing innovation and performance reporting. She enjoys working collaboratively with virtual teams, managing complex multi-partner engagements and developing partner and channel programs that deliver results.
Able to skillfully navigate the challenges facing both smaller partners right through to some of the largest ISV's, she has successfully built programs that include alignment with market leaders such as Microsoft, IBM Global Services, Accenture, and McKinsey Consulting. Her industry experience includes Financial Services, Distribution, Healthcare, Public Sector and Manufacturing.
With over twenty-five years' experience, Gail Mercer-MacKay works as a leader in the Microsoft ecosystem helping partners create compelling marketing communications stories. Prior to founding Mercer-MacKay over seven years ago, Gail was VP Sales and Marketing for an ISV, taking the organization from start-up to a multi-million dollar software company with clients across North America, Europe and Asia-Pacific.
Gail serves as a Board Member at both the Canadian and International level of IAMCP – International Association of Microsoft Channel Partner and is a Business Advisor at the Research Innovation Center in Mississauga where she guides entrepreneurs looking to start and grow their business. She is the recipient of two awards for community leadership for her role as founder and director of "A Woman's Write", a program for patients suffering from mental health disorders at St. Joseph's Hospital.