How ISVs Can Build Business Partnerships for Growth

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Description

For many independent software vendors (ISVs), partnership with a platform provider like Microsoft and with channel partners like system integrators and resellers is a strategy that yields impressive dividends. A successful partner strategy requires significant up-front work and ongoing maintenance - and the better you plan your approach, the faster you'll see results and the better those results will be.

Join Diana Kreklow - President, The Kreklow Group - and Gail Mercer-MacKay - President, Mercer-MacKay Solutions - for this this five-part series, posted here that outlines best practices in building and managing a partner strategy.

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Tags:

ISV, Business

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