We chat with the CEO and Chairman of BA Insight - Massood Zarrabian, who has been guiding the transformation of BA Insight's business.
Many on-premise ISVs struggle with how much they should transform their business model. This video focuses on the topic of choosing the right cloud model for your business. Massood shares his "Tribrid" strategy. In the later half of the video, Massood covers the topic of pricing on premise and cloud offerings.