Aaron Marcus on Cross-Cultural Design


Right click “Save as…”

Aaron Marcus has been in the business of "Design Intelligence" for 25 years.  For any large consumer-facing media company that wants to do business multinationally, it's critical to have good sources of intelligence about the designs that work and don't work in your target markets.  I spoke with Aaron for a few minutes about his company, and some examples of how cross-culture design intelligence works.  You can also check out the panel discussion on cross-cultural design between Aaron, Kelly Goto, Ryan Freitas, Surya Vanka and Royce Lee.


Follow the discussion

  • Oops, something didn't work.

    Getting subscription
    Subscribe to this conversation

Comments closed

Comments have been closed since this content was published more than 30 days ago, but if you'd like to continue the conversation, please create a new thread in our Forums, or Contact Us and let us know.