Play Aaron Marcus on Cross-Cultural Design
Aaron Marcus has been in the business of "Design Intelligence" for 25 years. For any large consumer-facing media company that wants to do business multinationally, it's critical to have good sources of intelligence about the designs that work and don't work in your target markets. I spoke with Aaron for a few minutes about his company, and some examples of how cross-culture design intelligence works. You can also check out the panel discussion on cross-cultural design between Aaron, Kelly Goto, Ryan Freitas, Surya Vanka and Royce Lee.