Business Value of UX: Move Networks

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One of the surprises in the keynote was the announcement that Move Networks would be using Silverlight.  Move powers the streaming media for some of the biggest broadcasters, and tend to be rather pragmatic about technology.

I sat down with Greg and asked him what business drivers led Move Networks to engage with Microsoft, and what potential gains they anticipate from this partnership.  You might be surprised at his answers -- user experience, rather than bit-twiddling, is where the business value comes from.

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