Hard Rock Memorabilia Site with Deep Zoom

Browse through thousands of pieces of Rock-n-Roll memorabilia in the Hard Rock collection!  Hard Rock just launched the Hard Rock Memorabilia site using Silverlight 2 "Deep Zoom" technology, allowing you to zoom in seamlessly and see incredible detail like fingerprints and photographer's reflections on the pieces in the collection.

We interviewed the crew that built this experience, including the Duncan of Duncan/Channon, Hard Rock, and Scott Stansfield of Vertigo.  Watch the video to hear how Hard Rock approaches branding, and how they designed and built this amazing web site.

To see the complete demo footage from the keynote, click here.