The legendary rapper and actor, Ice Cube, just launched online TV channel UVNTV, and it's built on Microsoft Silverlight. Check out this interview with Ice Cube and his crew, talking about why they chose Silverlight and how they built the site. Besides being talented musicians and lining up some impressive talent for their channel, these guys are pretty savvy with the technology. This interview was conducted by Michael Scherotter; you can check his blog for more details.
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