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Get: professional & hobbyist developers
Who: want to develop Windows 8 or Windows Phone 8 apps
To: develop apps for social good
By: giving them the necessary resources to develop and publish apps (i.e. Generation App), incentives, and prizes
Because: Microsoft wants to populate the Windows Marketplace with apps, and use
them as an example of what can be done with Windows 8 and Windows Phone 8.
When: Launch: November 5, 2012 (Channel 9)
Submission Deadline: February 28
Public Voting Ends: March 15
Winners Announced: March 25
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