Design Expo: AMP

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At the Design Expo on Microsoft campus we encountered some amazing projects created by college students. Check out "AMP" in this clip!

Microsoft Research hosted its 14th annual Faculty Summit at the Microsoft Conference Center in Redmond, Washington. More than 400 academic researchers from 200 institutions and 29 countries joined Microsoft Research to assess and explore today's computing opportunities. As part of this year's Faculty Summit, MSR brought together 9 universities from the US, Europe, India, Mexico and Israel to compete in Design Expo, a forum sponsored by Microsoft where students from the top design institutions showcase their prototype interaction-design processes and ideas. This year marks the 10-year anniversary of Design Expo, which was originally started by NYU's Clay Shirky.

The Design Expo creates a forum for spotlighting design, encouraging "out of the box" thinking, by exploring students' visions for the future of computing as well as honing their presentation skills and engaging with students from other design teams from around the world to see how they approached this year's theme.

As part of a semester long course, students are asked to form interdisciplinary teams of 2-4 students, and consider people's real needs under the theme of "Making Data Useful: Improving your life, community, and world." Their response takes the form of a user experience prototype, and narrative that explains their thinking. A representative team from each school has been selected to attend and be featured in a presentation at the 2013 Microsoft Research Faculty Summit.

We interviewed the team from Technische Universiteit Eindhoven who created AMP which enables you and your friends to explore interesting events in the city. The AMP-concept embodies a lamp that creates a dynamic shadow of the city on the table. When new tweets and photos are generated by the city and its people, the shadow ripples at the corresponding location. AMP also includes an App that gives instant access to real-time location-based information. This can be accessed by placing your Smartphone on the ripples' epicenter. AMP invites you to share your phone and brings friends together instead of separating them.



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