This was by far the best part of the Bill Gates keynote for me and probably the highlight of the show overall. Microsoft Auto showed of 2 new great technologies to make all of our driving experiences more pleasant with a focus on the Sync My Ride technology. I can't wait to get this in my car. Not only does it offer voice activated features with your wireless MP3 player and your bluetooth mobile phone- but you will be blown away at the excellent text messaging options. Well, at least I was. Take a look and you be the judge.