Search Summit: Protecting the Advertisers rights

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Description

While online advertising offers important improvements for targeting and measurement, it also challenges norms about relationships between advertisers and ad platforms.  Ad platforms differ in the information they share with advertisers – not always disclosing where ads are shown, how much each placement costs, or how fees are computed.  Platforms also vary in their approaches to dispute resolution – sometimes imposing onerous terms that limit the options available to dissatisfied advertisers.  Ben Edelman presented to Microsofts Search Summit and offered thoughts on proper division of rights and responsibilities in advertisers' dealings with ad platforms.

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