Silverlight, Blockbuster and Jackass team up. Really?

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Description

Who would have ever thought that Johnny Knoxville and Steve O. would be paving the road to the future? Well, On December 19th, Blockbuster will premiere the first (and did I mention FREE) full-length feature film, Jackass 2.5, directly to online audiences using Microsoft Silverlight. This is one of the largest projects in Blockbuster history and it's all made possible by using the rich media CDN from Limelight Networks and Silverlight. This really shows a shift in how people are choosing to consume their media and it brings a tear of joy to my eye to note that Microsoft is paying attention to that trend.  Check out the flick at www.blockbuster.jackassworld.com starting Dec. 19th.

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