EMIC - Framework to Build Prototype Solutions for "Crisis of Choice"

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We are drowning in a sea of information overload. Television channels, email, books and music assault our senses with far too much content. The volume of content on the internet and generated by applications is literally exploding. Not only traditional media but millions of individual users are putting their own content on the web. The massive popularity of YouTube is just one example of this phenomenon. In this flood, how do you distinguish content that matters to you from the rest? How do you for example discover multimedia information and entertainment in a way that suits you personally? Isn’t there an easier way?

The European Microsoft Innovation Center (EMIC) Home team created a framework that allows you to quickly prototype solutions that help you solve this “crisis of choice.”

In this video, Ron Mevissen, Lead Developer of EMIC Home team, gives an introduction to the topic and the project.  He also shows the Media Center recommender prototype that helps you find interesting TV programs.  After that, Stefan Hirtbach, Software Engineer in the EMIC Home teams shows a recommender for Outlook that helps you decide the importance of email - which one should I read now, which one can wait.  Rich Hanbidge, Software Engineer in the EMIC Home team shows a recommender for Xbox Live that helps you find interesting items such as downloadable videos, games, etc. offered by Xbox Live.  Rene Hülswitt, Software Engineer in the EMIC Home team shows the Virtual Earth recommender that helps find interesting POI (points of interests) like restaurants, tourist attractions etc. near you.

The European Microsoft Innovation Center (EMIC), founded in 2003 in Aachen, Germany, is a Microsoft Research & Development facility. The German lab is unique to Microsoft in its focus on collaborative applied research in Europe. EMIC works in the context of development programs sponsored by the European Commission and the German Ministry of Education and Research (BMBF). EMIC’s research is focused on enterprise, mobility, home, security, software verification and embedded systems. www.microsoft.com/EMIC



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