P&P Symposium 2010 - Understanding User's Needs - The Quadrant of Ubiquity - David Platt

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Understanding Users’ Needs: The Quadrant of Ubiquity™ | David S. Platt

One of the first questions that should arise in any user interface design is, “How frequently and how deeply will users use this particular application?” The answer has a huge impact on the client platform and feature set selected for the application. Systematic analysis of the possibilities has never before been attempted. But now, inspired by Martin Fowler’s keynote speech at this symposium last year (I can’t remember what he said, but it had something to do with quadrants and he was darn convincing), David Platt will present his brilliant Quadrant of Ubiquity™ (patent pending) tool for analyzing users needs of depth versus frequency in application usage. Live and without a net, he will daringly apply the QoU to existing and proposed applications, highlight good and bad usages of its results, and let the chips fall where they may.

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