WEBVTT 00:00:01.030 --> 00:00:04.590 >> Ladies and gentlemen, 00:00:04.590 --> 00:00:07.915 please welcome Satya Nadella. 00:00:07.915 --> 00:00:21.295 >> Good morning and welcome to Ignite. 00:00:21.295 --> 00:00:25.405 It is fantastic to be here in Chicago. 00:00:25.405 --> 00:00:28.180 We have a fantastic lineup 00:00:28.180 --> 00:00:31.355 today at the Keynote and a great conference. 00:00:31.355 --> 00:00:35.215 In fact, this is the very first Ignite. 00:00:35.215 --> 00:00:40.715 And we felt in this time of change and opportunity, 00:00:40.715 --> 00:00:42.980 it was very important to 00:00:42.980 --> 00:00:47.420 bring all of our IT communities together. 00:00:47.420 --> 00:00:50.775 Because to seize this opportunity, 00:00:50.775 --> 00:00:52.900 it is going to take all of 00:00:52.900 --> 00:00:56.035 our collective skills and ingenuity. 00:00:56.035 --> 00:00:59.530 To be able to take all of this technology innovation, 00:00:59.530 --> 00:01:01.160 and to bridge it to 00:01:01.160 --> 00:01:04.370 true business transformation and success, 00:01:04.370 --> 00:01:07.105 that's what this Ignite is all about, 00:01:07.105 --> 00:01:10.060 and that is what IT professionals are all about. 00:01:10.060 --> 00:01:11.500 And so, we felt that we wanted to 00:01:11.500 --> 00:01:14.490 come together as one community. 00:01:14.490 --> 00:01:18.640 In fact, it's the very same opportunity 00:01:18.640 --> 00:01:22.930 that is driving Microsoft's transformation. 00:01:22.930 --> 00:01:25.410 If I look at what has happened even in 00:01:25.410 --> 00:01:29.295 the last 12 months, we're changing, 00:01:29.295 --> 00:01:32.430 we have significant momentum, 00:01:32.430 --> 00:01:36.890 and that momentum comes from you all. 00:01:36.890 --> 00:01:41.270 Every business out there now is a software company, 00:01:41.270 --> 00:01:43.130 is a digital company. 00:01:43.130 --> 00:01:49.075 And so, it creates an amazing opportunity for Microsoft 00:01:49.075 --> 00:01:52.105 which is greater than ever before in terms of 00:01:52.105 --> 00:01:55.610 driving the impact of our products and technologies. 00:01:55.610 --> 00:01:57.150 That's what's, in fact, 00:01:57.150 --> 00:01:59.350 shaping the product innovation 00:01:59.350 --> 00:02:01.400 that you're going to hear a lot about today. 00:02:01.400 --> 00:02:05.060 It's fundamentally changing what we build, 00:02:05.060 --> 00:02:08.105 how we build, and how we deliver. 00:02:08.105 --> 00:02:10.990 It's not just about technology, 00:02:10.990 --> 00:02:12.945 it goes far beyond that. 00:02:12.945 --> 00:02:16.775 It is even the approach we take to our business. 00:02:16.775 --> 00:02:19.170 It is how we partner, 00:02:19.170 --> 00:02:21.965 how we create the flexibility 00:02:21.965 --> 00:02:26.395 that speaks to the real world needs of our customers. 00:02:26.395 --> 00:02:29.870 That is the transformation that is afoot, 00:02:29.870 --> 00:02:31.460 that's the momentum that we 00:02:31.460 --> 00:02:35.370 have inside of Microsoft driven by you. 00:02:35.370 --> 00:02:38.570 The source of this transformation 00:02:38.570 --> 00:02:42.075 is the enduring mission of Microsoft. 00:02:42.075 --> 00:02:47.040 It is to empower every person and 00:02:47.040 --> 00:02:52.985 every organization on the planet to achieve more. 00:02:52.985 --> 00:02:59.460 We are the only company that cares deeply about 00:02:59.460 --> 00:03:03.980 both individuals and organizations 00:03:03.980 --> 00:03:07.600 and bringing them together to achieve transformation. 00:03:07.600 --> 00:03:11.145 We are the only company that cares deeply, 00:03:11.145 --> 00:03:13.680 about taking the technology that we 00:03:13.680 --> 00:03:16.380 have and making it available 00:03:16.380 --> 00:03:18.200 to every company in 00:03:18.200 --> 00:03:23.090 every world Eco-industry in all parts of the globe. 00:03:23.090 --> 00:03:27.130 And when we talk about empowerment, 00:03:27.130 --> 00:03:33.150 an empowerment of both people and organization, it, 00:03:33.150 --> 00:03:35.790 of course, has to start 00:03:35.790 --> 00:03:39.890 by empowering you all as IT professionals. 00:03:39.890 --> 00:03:44.530 In fact, that is been the tread that we've 00:03:44.530 --> 00:03:50.220 had when we talked to our business users at Convergence, 00:03:50.220 --> 00:03:53.525 when we talked to developers last week at Built, 00:03:53.525 --> 00:03:57.485 and this week here to IT professionals. 00:03:57.485 --> 00:04:00.655 It's that magic that gets created, 00:04:00.655 --> 00:04:05.495 that happens when we can harmonize the interests, 00:04:05.495 --> 00:04:07.980 and the impact that 00:04:07.980 --> 00:04:11.605 comes together when you bring end users, 00:04:11.605 --> 00:04:15.015 developers, and IT professionals together. 00:04:15.015 --> 00:04:18.980 And that's what Microsoft has always stood for, 00:04:18.980 --> 00:04:22.055 that is what we as a company have always done. 00:04:22.055 --> 00:04:25.080 And we now get to do it in 00:04:25.080 --> 00:04:30.545 a new IT landscape of Mobile-First, Cloud-First. 00:04:30.545 --> 00:04:34.670 It is important when we say Mobile-First, Cloud-First, 00:04:34.670 --> 00:04:37.580 to spend a few minutes understanding 00:04:37.580 --> 00:04:40.795 not just where we are in this revolution, 00:04:40.795 --> 00:04:42.470 but more importantly, where 00:04:42.470 --> 00:04:45.005 the ark of technology is going, 00:04:45.005 --> 00:04:48.905 because that's what we all are in business for. 00:04:48.905 --> 00:04:51.275 When we say Mobile First, 00:04:51.275 --> 00:04:54.975 it is not the mobility of a single device that matters. 00:04:54.975 --> 00:04:57.735 In fact, it is the most irrelevant thing. 00:04:57.735 --> 00:05:01.530 What matters is the mobility of 00:05:01.530 --> 00:05:03.790 the experience across all 00:05:03.790 --> 00:05:06.310 of the computing devices in our life. 00:05:06.310 --> 00:05:11.120 And that only happens because the cloud enables it. 00:05:11.120 --> 00:05:14.650 When we talk about Cloud First, 00:05:14.650 --> 00:05:19.090 it is the cloud backend for all of your devices, 00:05:19.090 --> 00:05:20.820 all of your applications, 00:05:20.820 --> 00:05:22.255 all of your data, 00:05:22.255 --> 00:05:24.350 and in fact, it is about adding 00:05:24.350 --> 00:05:27.000 intelligence to your experiences. 00:05:27.000 --> 00:05:30.440 So we want to have a broad sense of what 00:05:30.440 --> 00:05:33.760 a distributed cloud infrastructure is that 00:05:33.760 --> 00:05:36.120 supports the variety of 00:05:36.120 --> 00:05:37.720 workloads that we're going to create, 00:05:37.720 --> 00:05:39.435 not today, not tomorrow, 00:05:39.435 --> 00:05:41.945 but over the coming years. 00:05:41.945 --> 00:05:45.620 So that's the broad definition of Mobile-First, 00:05:45.620 --> 00:05:47.890 Cloud-First that we should start with. 00:05:47.890 --> 00:05:50.415 That's the understanding that we need to have 00:05:50.415 --> 00:05:53.995 as we drive the technology choices going forward. 00:05:53.995 --> 00:05:58.540 Every layer of our IT stack 00:05:58.540 --> 00:06:01.180 is going to be profoundly impacted. 00:06:01.180 --> 00:06:04.985 We're going to have a proliferation of devices. 00:06:04.985 --> 00:06:07.230 There are going to be more devices 00:06:07.230 --> 00:06:09.465 than people on the planet. 00:06:09.465 --> 00:06:12.760 And this is not even counting all of 00:06:12.760 --> 00:06:14.260 the sensors that are going to 00:06:14.260 --> 00:06:17.340 be running general purpose compute. 00:06:17.340 --> 00:06:19.465 That means there are going to be 00:06:19.465 --> 00:06:21.050 applications that are going to 00:06:21.050 --> 00:06:24.525 get deployed to all of this computing endpoints. 00:06:24.525 --> 00:06:28.825 These applications are both going to 00:06:28.825 --> 00:06:35.150 generate data and consume data at unprecedented levels. 00:06:35.150 --> 00:06:37.980 And all of this is going to require 00:06:37.980 --> 00:06:41.150 the distributed cloud infrastructure 00:06:41.150 --> 00:06:45.355 that we all will need to provision to support them. 00:06:45.355 --> 00:06:50.490 And of course, it's not just these tiers of technology. 00:06:50.490 --> 00:06:53.460 These tiers of technology live within 00:06:53.460 --> 00:06:58.985 a landscape or a context where things like security, 00:06:58.985 --> 00:07:07.280 privacy, regulation, data sovereignty will all matter. 00:07:10.350 --> 00:07:14.130 So this sets up, 00:07:14.130 --> 00:07:16.000 in fact, all context. 00:07:16.000 --> 00:07:19.270 It in fact sets up even the tension that we 00:07:19.270 --> 00:07:25.175 have as we look out to manage this changing IT landscape. 00:07:25.175 --> 00:07:28.810 We want to be able to enable 00:07:28.810 --> 00:07:30.740 our end users to 00:07:30.740 --> 00:07:33.970 have the friction free mobile experiences, 00:07:33.970 --> 00:07:35.520 to make their own choices in 00:07:35.520 --> 00:07:37.685 some cases for their devices. 00:07:37.685 --> 00:07:40.460 But yet, we need to be able to 00:07:40.460 --> 00:07:44.895 ensure the security, the management. 00:07:44.895 --> 00:07:48.670 We want to enable our business units to be able to 00:07:48.670 --> 00:07:52.035 choose the SAS applications of their choice. 00:07:52.035 --> 00:07:55.120 And yet, we want to be able to have 00:07:55.120 --> 00:07:59.525 the compliance and control and efficiency. 00:07:59.525 --> 00:08:03.010 We, of course, are going to manage 00:08:03.010 --> 00:08:05.700 the data deluge that we are going to be faced with. 00:08:05.700 --> 00:08:07.710 We are going to have the sophisticated 00:08:07.710 --> 00:08:09.290 data lakes, data march, 00:08:09.290 --> 00:08:11.330 data warehouses to store 00:08:11.330 --> 00:08:13.685 and process all of this information. 00:08:13.685 --> 00:08:16.990 But just because you have big data 00:08:16.990 --> 00:08:19.210 doesn't mean your organization 00:08:19.210 --> 00:08:20.670 is going to have big insights, 00:08:20.670 --> 00:08:24.325 but that's what we're really in pursuit of. 00:08:24.325 --> 00:08:28.810 We also will make choices or have to create 00:08:28.810 --> 00:08:32.370 the balance between when and how we use the public cloud, 00:08:32.370 --> 00:08:34.130 for which workloads, how do 00:08:34.130 --> 00:08:35.940 we build out the private clouds, 00:08:35.940 --> 00:08:38.910 when do we create the hybrid cloud infrastructure? 00:08:38.910 --> 00:08:41.030 Because the diversity of the workloads we 00:08:41.030 --> 00:08:44.665 deal with is going to require that. 00:08:44.665 --> 00:08:47.150 And of course all of 00:08:47.150 --> 00:08:50.290 this challenge is something that we have to 00:08:50.290 --> 00:08:56.595 do while we have all the challenges of IT spam. 00:08:56.595 --> 00:09:00.720 But therein, in this challenge, 00:09:00.720 --> 00:09:06.855 lies the opportunity for IT. 00:09:06.855 --> 00:09:15.170 We move IT from delivering information technology in 00:09:15.170 --> 00:09:18.625 our organizations to driving 00:09:18.625 --> 00:09:22.780 the innovation and transformation in our organizations. 00:09:22.780 --> 00:09:25.090 That is the theme of this conference, 00:09:25.090 --> 00:09:28.550 that's the theme of Ignite. 00:09:31.270 --> 00:09:38.050 And that in fact is the driver of our company strategy. 00:09:38.050 --> 00:09:41.460 We want to be the productivity and 00:09:41.460 --> 00:09:45.650 platform company in a mobile first cloud first world. 00:09:45.650 --> 00:09:48.710 We want to deliver those platforms, productivity, 00:09:48.710 --> 00:09:50.715 and business process services, 00:09:50.715 --> 00:09:52.700 that you in turn can use 00:09:52.700 --> 00:09:55.685 to achieve your business transformation. 00:09:55.685 --> 00:09:59.745 That is the core to our strategy. 00:09:59.745 --> 00:10:04.455 And the way we are going to drive our strategy, 00:10:04.455 --> 00:10:06.785 is to focus on 00:10:06.785 --> 00:10:10.810 three interlocking ambitions that 00:10:10.810 --> 00:10:14.560 we're going to talk about throughout this conference. 00:10:14.560 --> 00:10:17.270 The first, it is 00:10:17.270 --> 00:10:21.700 about the era of more personal computing. 00:10:21.700 --> 00:10:25.910 Second, it is about reinventing the very nature of 00:10:25.910 --> 00:10:29.030 work with productivity and 00:10:29.030 --> 00:10:31.600 business process coming together. 00:10:31.600 --> 00:10:34.895 And lastly, it is about building 00:10:34.895 --> 00:10:38.125 the intelligent cloud back-end 00:10:38.125 --> 00:10:40.265 for the world's applications. 00:10:40.265 --> 00:10:43.990 These are the three big technology agendas we have. 00:10:43.990 --> 00:10:46.960 These are the big ambitions we as a company have. 00:10:46.960 --> 00:10:49.160 And they all interlock to create 00:10:49.160 --> 00:10:51.570 that one platform for you to 00:10:51.570 --> 00:10:54.840 be able to use to transform your business. 00:10:54.840 --> 00:10:57.990 So let's talk a little bit in-depth 00:10:57.990 --> 00:11:01.925 on each one of these areas. 00:11:01.925 --> 00:11:07.445 First, more personal computing. 00:11:07.445 --> 00:11:10.460 The core vision behind 00:11:10.460 --> 00:11:12.915 more personal computing is about 00:11:12.915 --> 00:11:15.580 the notion that what matters 00:11:15.580 --> 00:11:19.960 most in our devices is 00:11:19.960 --> 00:11:25.705 the mobility of the human experience across the devices. 00:11:25.705 --> 00:11:29.375 We also want to make sure 00:11:29.375 --> 00:11:32.880 that the way the human interaction is 00:11:32.880 --> 00:11:34.370 mediated across all of 00:11:34.370 --> 00:11:39.970 these devices is done in the most natural of fashions. 00:11:39.970 --> 00:11:42.840 That is the reason why we are investing 00:11:42.840 --> 00:11:44.990 very heavily to make sure that 00:11:44.990 --> 00:11:47.110 all the various natural interface 00:11:47.110 --> 00:11:49.670 modalities from speech, to ink, 00:11:49.670 --> 00:11:53.130 to touch, to even holograms and mouse and 00:11:53.130 --> 00:11:56.870 keyboard are all available depending on the context, 00:11:56.870 --> 00:11:57.880 depending on the device, 00:11:57.880 --> 00:12:00.790 depending on the use case. 00:12:00.790 --> 00:12:04.070 And in a world where we talk about 00:12:04.070 --> 00:12:06.055 more personal computing by 00:12:06.055 --> 00:12:09.360 definition you're using personal data. 00:12:09.360 --> 00:12:13.300 And so therefore it is very important for us to 00:12:13.300 --> 00:12:16.540 build trust into the core of 00:12:16.540 --> 00:12:18.620 the operating system because we want to 00:12:18.620 --> 00:12:21.145 ensure that the data 00:12:21.145 --> 00:12:26.120 is being used to benefit the user and the organization. 00:12:26.120 --> 00:12:28.230 And that's not something that's a bolt on, 00:12:28.230 --> 00:12:31.180 you got to build that in starting with the way 00:12:31.180 --> 00:12:35.800 you authenticate and authorize personal information. 00:12:35.800 --> 00:12:40.320 We also are creating new categories. 00:12:40.320 --> 00:12:43.790 This is not just about having great PCs 00:12:43.790 --> 00:12:47.580 which of course Windows 10 will ensure we have. 00:12:47.580 --> 00:12:50.030 But we're also breaking new ground in 00:12:50.030 --> 00:12:53.305 terms of the categories that we want to create. 00:12:53.305 --> 00:12:57.765 The two-in-ones now have become mainstays. 00:12:57.765 --> 00:13:00.500 Tablets that can replace your laptops. 00:13:00.500 --> 00:13:02.800 You're going to see other form factors today. 00:13:02.800 --> 00:13:05.840 You're going to see a Surface Hub that 00:13:05.840 --> 00:13:09.810 is a big screen touchscreen with ink back. 00:13:09.810 --> 00:13:12.490 You're going to see a holographic computer where 00:13:12.490 --> 00:13:14.740 vision or computer vision is the input, 00:13:14.740 --> 00:13:17.440 and the output is holograms. 00:13:17.440 --> 00:13:21.330 These are new personal computing devices 00:13:21.330 --> 00:13:25.715 that are going to be part of our digital life and work. 00:13:25.715 --> 00:13:29.280 And it requires us to bring together 00:13:29.280 --> 00:13:33.165 innovation and silicon hardware and software together, 00:13:33.165 --> 00:13:35.090 and this is where we will have 00:13:35.090 --> 00:13:39.265 a rich ecosystem of partners as well. 00:13:39.265 --> 00:13:43.330 Perhaps the most profound change 00:13:43.330 --> 00:13:46.110 is how we think about Windows. 00:13:46.110 --> 00:13:50.855 Windows 10 for me is not just another release of Windows, 00:13:50.855 --> 00:13:54.290 it is a new generation of Windows 00:13:54.290 --> 00:13:59.260 and it's about Windows delivered as a service. 00:13:59.260 --> 00:14:02.840 In fact, I want to announce 00:14:02.840 --> 00:14:08.000 today a new capability which I think is going 00:14:08.000 --> 00:14:10.840 to have significant impact in 00:14:10.840 --> 00:14:13.150 the coming years in how 00:14:13.150 --> 00:14:16.625 we deliver the Windows value in the enterprise. 00:14:16.625 --> 00:14:18.910 Windows update today has 00:14:18.910 --> 00:14:21.960 significant reach in consumer PCs. 00:14:21.960 --> 00:14:23.370 And we want to add 00:14:23.370 --> 00:14:27.070 new capabilities with Windows Update for Business. 00:14:27.070 --> 00:14:30.180 Where it's going to fundamentally change how 00:14:30.180 --> 00:14:33.070 we deliver all that compatibility, 00:14:33.070 --> 00:14:35.520 the security, and productivity 00:14:35.520 --> 00:14:39.855 of knowledge work of PCs and workstations. 00:14:39.855 --> 00:14:43.415 Now, let's talk about 00:14:43.415 --> 00:14:47.930 the second big area of technology innovation for us. 00:14:47.930 --> 00:14:55.085 Reinventing Productivity and Business Process. 00:14:55.085 --> 00:15:01.605 First, it is about building for dual- use. 00:15:01.605 --> 00:15:05.465 We know that choices that 00:15:05.465 --> 00:15:09.110 users make around their core productivity needs, 00:15:09.110 --> 00:15:10.890 when it comes to anything 00:15:10.890 --> 00:15:14.080 around communications and collaboration, 00:15:14.080 --> 00:15:16.415 this is where they don't want to have 00:15:16.415 --> 00:15:18.860 that schism between what they use at work 00:15:18.860 --> 00:15:20.830 and what they use in their life.That's 00:15:20.830 --> 00:15:24.230 the reason why our innovation between OneDrive, 00:15:24.230 --> 00:15:26.530 OneDrive for Business, Skype, 00:15:26.530 --> 00:15:29.585 Skype for Business, Outlook and Exchange, 00:15:29.585 --> 00:15:33.090 all of these span both your digital life and 00:15:33.090 --> 00:15:34.460 work in dual-use and it's 00:15:34.460 --> 00:15:38.095 a very important investment for us. 00:15:38.095 --> 00:15:42.450 Equally important for us is bringing 00:15:42.450 --> 00:15:46.440 together both the communication, 00:15:46.440 --> 00:15:51.305 collaboration and creation tools with business process, 00:15:51.305 --> 00:15:53.860 because the fundamental way to improve 00:15:53.860 --> 00:15:56.900 productivity is to have 00:15:56.900 --> 00:15:59.580 business process in the context of 00:15:59.580 --> 00:16:02.285 your productivity tools and communication tools. 00:16:02.285 --> 00:16:07.450 There is an amazing opportunity Microsoft has to 00:16:07.450 --> 00:16:10.370 both opened up what we do as 00:16:10.370 --> 00:16:15.055 a platform and to create that convergence. 00:16:15.055 --> 00:16:20.460 Everything that we are building is going to be built for 00:16:20.460 --> 00:16:22.490 this mobile world where the mobility of 00:16:22.490 --> 00:16:24.770 the expedients across devices matters, 00:16:24.770 --> 00:16:26.780 where social collaboration and goal 00:16:26.780 --> 00:16:30.145 creation is core to what we do. 00:16:30.145 --> 00:16:32.420 All of the experiences 00:16:32.420 --> 00:16:36.225 will have intelligence built into it. 00:16:36.225 --> 00:16:40.350 You would've noticed that even in the last 12 months we 00:16:40.350 --> 00:16:43.390 have been innovating in new categories. 00:16:43.390 --> 00:16:46.430 It's not just about Word, Excel, PowerPoint. 00:16:46.430 --> 00:16:48.590 Of course, we have those tools that are now 00:16:48.590 --> 00:16:51.465 available on every device on the planet, 00:16:51.465 --> 00:16:54.070 but it's more important that we 00:16:54.070 --> 00:16:57.625 keeps on the forefront of innovation. 00:16:57.625 --> 00:16:59.670 Its new categories like 00:16:59.670 --> 00:17:02.335 Sway and I had a chance to meet some kids 00:17:02.335 --> 00:17:04.390 in education using Sway to 00:17:04.390 --> 00:17:06.940 create interactive documents like never before, 00:17:06.940 --> 00:17:09.575 and I believe that every marketing department and 00:17:09.575 --> 00:17:11.240 every sales department is going to be 00:17:11.240 --> 00:17:15.210 creating their artifacts using Sway. 00:17:15.210 --> 00:17:18.000 What has happened with OneNote, 00:17:18.000 --> 00:17:20.840 in terms of the radical change in OneNote, 00:17:20.840 --> 00:17:22.250 in terms of organizing 00:17:22.250 --> 00:17:25.265 all of the information that you have? 00:17:25.265 --> 00:17:30.710 Power BI, Cortana, and even our sales productivity 00:17:30.710 --> 00:17:32.910 solution where we brought CRM 00:17:32.910 --> 00:17:35.585 and our collaboration tools together. 00:17:35.585 --> 00:17:38.320 These are innovations that are coming to 00:17:38.320 --> 00:17:41.000 market as we execute 00:17:41.000 --> 00:17:42.820 on our vision of bringing 00:17:42.820 --> 00:17:44.760 both productivity innovation 00:17:44.760 --> 00:17:47.135 and business processes innovation. 00:17:47.135 --> 00:17:51.310 Of course, one of the things that is key to us as we 00:17:51.310 --> 00:17:54.900 think about all this new innovation is 00:17:54.900 --> 00:17:57.920 to do it in ways such that you can 00:17:57.920 --> 00:18:03.000 have end-users make their choices in friction free way, 00:18:03.000 --> 00:18:05.655 but you, as an IT professionals, 00:18:05.655 --> 00:18:08.550 can have the compliance and governance. 00:18:08.550 --> 00:18:14.290 Right in the core of all of us services is built-in, 00:18:14.290 --> 00:18:16.915 all of the things that are needed 00:18:16.915 --> 00:18:19.390 from a control plane perspective for you, 00:18:19.390 --> 00:18:21.445 as IT professionals, and you'll hear a lot 00:18:21.445 --> 00:18:25.415 more about that throughout today's keynote. 00:18:25.415 --> 00:18:32.865 I'm very pleased to announce at this conference, 00:18:32.865 --> 00:18:37.330 Office 2016 going into a new public preview. 00:18:37.330 --> 00:18:39.780 We're going to have Skype for Business 00:18:39.780 --> 00:18:42.260 have broadcasting features. 00:18:42.260 --> 00:18:44.980 We also are continuously 00:18:44.980 --> 00:18:47.850 advancing the state of the art of Office Dell, 00:18:47.850 --> 00:18:50.790 which is this intelligence feed of office 00:18:50.790 --> 00:18:54.340 with new capabilities on our organizational analytics, 00:18:54.340 --> 00:18:55.830 and we will show you all of 00:18:55.830 --> 00:19:00.070 these as the keynote proceeds. 00:19:00.350 --> 00:19:07.200 Now, let's talk about the intelligent cloud. 00:19:07.200 --> 00:19:11.390 At the core of the intelligent cloud is 00:19:11.390 --> 00:19:14.440 the backend infrastructure that 00:19:14.440 --> 00:19:18.990 drives all of your enterprise mobility needs. 00:19:18.990 --> 00:19:20.395 Because in order to be able to 00:19:20.395 --> 00:19:22.910 have that mobility of experience, 00:19:22.910 --> 00:19:25.125 you need that cloud bucket, 00:19:25.125 --> 00:19:27.220 and the innovation in 00:19:27.220 --> 00:19:29.390 the enterprise mobility suite 00:19:29.390 --> 00:19:33.180 gives you that control plane. 00:19:33.180 --> 00:19:37.250 Driving application agility. 00:19:37.250 --> 00:19:40.340 If there is one thing that is true in our lives today, 00:19:40.340 --> 00:19:43.200 it is the agility that we need to have in terms of 00:19:43.200 --> 00:19:46.245 creation of new value and new applications. 00:19:46.245 --> 00:19:50.720 And so, what we do in terms of dev ops and new workflows 00:19:50.720 --> 00:19:55.420 to create things and maintain things and manage things, 00:19:55.420 --> 00:19:57.580 that's where you need the best tooling 00:19:57.580 --> 00:19:59.110 and platforms coming together. 00:19:59.110 --> 00:20:00.310 That's where the innovation in 00:20:00.310 --> 00:20:02.430 Visual Studio, Visual Studio Online, 00:20:02.430 --> 00:20:04.360 as well as Azure and 00:20:04.360 --> 00:20:07.430 our server infrastructure come together. 00:20:07.430 --> 00:20:10.630 Unlocking insights from big data. 00:20:10.630 --> 00:20:12.045 As I said earlier, 00:20:12.045 --> 00:20:14.510 it's not just about having all of 00:20:14.510 --> 00:20:17.265 the variety of big data infrastructure, 00:20:17.265 --> 00:20:19.300 which is important, but it's about being 00:20:19.300 --> 00:20:21.330 able to have tools like Power BI to 00:20:21.330 --> 00:20:23.185 be able to get the insights that 00:20:23.185 --> 00:20:26.665 each of us need inside of our organization. 00:20:26.665 --> 00:20:30.120 It's also about transforming 00:20:30.120 --> 00:20:34.095 our data center so that you have the flexibility 00:20:34.095 --> 00:20:37.790 to be able to drive the choices that you 00:20:37.790 --> 00:20:41.275 make in terms of public cloud deployment, 00:20:41.275 --> 00:20:43.930 private cloud deployment or even tiering the 00:20:43.930 --> 00:20:48.960 two together to achieve what you want to achieve. 00:20:49.810 --> 00:20:53.270 We have a huge set of 00:20:53.270 --> 00:20:57.440 announcements to make in this area at this conference. 00:20:57.440 --> 00:21:00.810 You're going to have a preview release of 00:21:00.810 --> 00:21:04.505 Windows Server and System Center 2016, 00:21:04.505 --> 00:21:08.480 which is an amazing set of server releases, 00:21:08.480 --> 00:21:10.880 which enable private clouds. 00:21:10.880 --> 00:21:14.365 In fact, the Azure Stack is going to make it 00:21:14.365 --> 00:21:18.180 possible for you to have Azure in your data center, 00:21:18.180 --> 00:21:21.670 which is consistent with the public cloud Azure. 00:21:21.670 --> 00:21:26.100 SQL 2016 is perhaps 00:21:26.100 --> 00:21:28.410 the biggest breakthrough in 00:21:28.410 --> 00:21:33.125 database technology that you have ever seen. 00:21:33.125 --> 00:21:36.090 It is some fantastic technology that you 00:21:36.090 --> 00:21:38.290 going to get a quick preview today, 00:21:38.290 --> 00:21:40.150 but in the coming months you are going to 00:21:40.150 --> 00:21:42.440 get a chance to look at what we 00:21:42.440 --> 00:21:46.810 have done in terms of creating an infinite database, 00:21:46.810 --> 00:21:50.800 where you can take even a single table in SQL 2016, 00:21:50.800 --> 00:21:53.240 your data center and stretch it to 00:21:53.240 --> 00:21:56.730 Azure without any of your applications having to change, 00:21:56.730 --> 00:21:57.880 without having any of 00:21:57.880 --> 00:22:00.150 the queries you write to SQL having to change. 00:22:00.150 --> 00:22:02.030 It's some breakthrough technology 00:22:02.030 --> 00:22:06.235 that's now going to be embedded into SQL 2016. 00:22:06.235 --> 00:22:09.345 The Operations Management Suite 00:22:09.345 --> 00:22:11.735 is something that I'm very excited about. 00:22:11.735 --> 00:22:15.390 Just like the Enterprise Mobility Suite was able 00:22:15.390 --> 00:22:18.800 to bring that one IT control plane for everything, 00:22:18.800 --> 00:22:21.340 from identity management to 00:22:21.340 --> 00:22:24.245 device management to data protection. 00:22:24.245 --> 00:22:26.165 We now have 00:22:26.165 --> 00:22:29.150 an operations management suite that is going to 00:22:29.150 --> 00:22:32.765 have one consistent IT control plane 00:22:32.765 --> 00:22:34.960 for all of your virtual machines, 00:22:34.960 --> 00:22:36.190 all of your servers, 00:22:36.190 --> 00:22:38.600 irrespective of which data center they are in, 00:22:38.600 --> 00:22:41.760 in terms of disaster recovery back up, 00:22:41.760 --> 00:22:44.920 in terms of being able to do long analytics, 00:22:44.920 --> 00:22:48.170 server health and availability, 00:22:48.170 --> 00:22:52.075 and most importantly, orchestration. 00:22:52.075 --> 00:22:55.100 That means you can orchestrate all of 00:22:55.100 --> 00:22:59.535 your clouds using one control plane. 00:22:59.535 --> 00:23:09.025 Lastly, since security and especially this class of 00:23:09.025 --> 00:23:19.170 threats called ATP is so top of mind for each of us, 00:23:19.170 --> 00:23:24.415 we are introducing an advanced threat analytics solution, 00:23:24.415 --> 00:23:28.800 which will make it possible for every organization to 00:23:28.800 --> 00:23:36.935 analyze behaviorally all of the authentication logs, 00:23:36.935 --> 00:23:38.360 all of the things that are 00:23:38.360 --> 00:23:40.615 happening inside an active directory, 00:23:40.615 --> 00:23:45.530 to detect any of these advanced persistent threats, 00:23:45.530 --> 00:23:48.005 any of the anomalies log ins, 00:23:48.005 --> 00:23:50.120 and to be able to take action, 00:23:50.120 --> 00:23:52.740 as an organization, to 00:23:52.740 --> 00:23:57.900 isolate them and protect ourselves. 00:23:57.900 --> 00:24:00.330 These are some of 00:24:00.330 --> 00:24:03.880 the breakthrough announcements that you're going to get, 00:24:03.880 --> 00:24:08.070 much more information throughout 00:24:08.070 --> 00:24:11.375 this conference and in this keynote. 00:24:11.375 --> 00:24:14.060 But really, all of 00:24:14.060 --> 00:24:19.915 this technology is about business transformation. 00:24:19.915 --> 00:24:24.450 When I think about the business transformation, 00:24:24.450 --> 00:24:31.555 it's best to talk about it in terms of customer stories. 00:24:31.555 --> 00:24:36.895 The first one I wanted to share with you is Delphi. 00:24:36.895 --> 00:24:39.250 I, in fact, distinctly remember talking to 00:24:39.250 --> 00:24:42.225 the CIO of Delphi just before they launched this service. 00:24:42.225 --> 00:24:43.730 Delphi has been 00:24:43.730 --> 00:24:48.100 a very successful company building devices 00:24:48.100 --> 00:24:50.090 for the aftermarket in 00:24:50.090 --> 00:24:51.290 the automotive industry and 00:24:51.290 --> 00:24:53.640 the consumer automotive industrial. 00:24:53.640 --> 00:24:58.070 Now, you can think of them as a consumer, 00:24:58.070 --> 00:25:01.050 services company, consumer SaaS company. 00:25:01.050 --> 00:25:06.785 They have effectively built a connected car service. 00:25:06.785 --> 00:25:10.490 This service of theirs allows 00:25:10.490 --> 00:25:15.665 every smartphone to become an auto key. 00:25:15.665 --> 00:25:19.010 They also have the ability to notify 00:25:19.010 --> 00:25:21.690 you as a customer of their devices, 00:25:21.690 --> 00:25:22.910 If one of your teenagers 00:25:22.910 --> 00:25:24.900 happens to be driving your car and they're not 00:25:24.900 --> 00:25:26.460 exactly driving the way you want 00:25:26.460 --> 00:25:29.080 them to be driving, you'll get to know of it. 00:25:29.080 --> 00:25:32.500 You also get notified just before your spouse is about 00:25:32.500 --> 00:25:33.640 to come home and you want to put 00:25:33.640 --> 00:25:35.350 the finishing touches on your dinner. 00:25:35.350 --> 00:25:37.640 Think about all the kinds of things that 00:25:37.640 --> 00:25:41.425 a consumer company would do. 00:25:41.425 --> 00:25:45.260 That is the kind of innovation 00:25:45.260 --> 00:25:49.750 that every business is now doing. 00:25:49.750 --> 00:25:53.130 And that's possible 00:25:53.130 --> 00:25:54.930 because of some of the cloud technology, 00:25:54.930 --> 00:25:56.570 some of the machine learning technologies, 00:25:56.570 --> 00:25:58.350 some of the analytics technologies. 00:25:58.350 --> 00:25:59.955 But ultimately, it is about 00:25:59.955 --> 00:26:03.275 the automotive industry changing. 00:26:03.275 --> 00:26:06.435 But let's take a look at the monitor, 00:26:06.435 --> 00:26:09.190 our customer story, Fujitsu. 00:26:09.190 --> 00:26:10.970 Of course, Fujitsu is a storied name in 00:26:10.970 --> 00:26:14.105 technology known for super computers. 00:26:14.105 --> 00:26:16.290 But what fascinated me about 00:26:16.290 --> 00:26:20.090 their transformation is what they're doing in IoT. 00:26:20.090 --> 00:26:23.230 They picked perhaps one of 00:26:23.230 --> 00:26:26.760 the oldest industries in the world, 00:26:26.760 --> 00:26:31.470 agriculture, and said, "How do we transform it?" 00:26:31.470 --> 00:26:33.640 And in fact, it's a fascinating story. 00:26:33.640 --> 00:26:37.665 They took an old factory of theirs, 00:26:37.665 --> 00:26:39.110 they took the clean room in 00:26:39.110 --> 00:26:45.885 that factory and used that to grow lettuce, 00:26:45.885 --> 00:26:49.270 a low potassium lettuce, 00:26:49.270 --> 00:26:53.725 which is very important for any diabetic patient. 00:26:53.725 --> 00:26:56.940 And the way they did it was fundamentally by 00:26:56.940 --> 00:26:59.895 creating a controlled environment, a feedback loop. 00:26:59.895 --> 00:27:03.040 So it's no longer just agriculture. 00:27:03.040 --> 00:27:05.865 It is, in fact, a system 00:27:05.865 --> 00:27:09.235 which is controlled by an Internet of Things. 00:27:09.235 --> 00:27:12.330 So they're taking that entire system 00:27:12.330 --> 00:27:13.920 and now making it a software 00:27:13.920 --> 00:27:18.680 product for agriculture. So think about it. 00:27:18.680 --> 00:27:20.795 Here's a tech company 00:27:20.795 --> 00:27:23.815 that is not only transforming themselves, 00:27:23.815 --> 00:27:27.260 but they're transforming other industries through what 00:27:27.260 --> 00:27:28.600 they're doing in terms of 00:27:28.600 --> 00:27:30.665 creating some software solutions. 00:27:30.665 --> 00:27:32.810 And again, the cloud, data, 00:27:32.810 --> 00:27:35.460 analytics, machine learning are 00:27:35.460 --> 00:27:38.285 very much part of what they're doing. 00:27:38.285 --> 00:27:41.830 Another industry which is real fun to 00:27:41.830 --> 00:27:46.575 talk about is sports. 00:27:46.575 --> 00:27:49.910 In fact, there isn't another industry 00:27:49.910 --> 00:27:52.310 that is being so fundamentally being 00:27:52.310 --> 00:28:00.620 transformed with data and digital technology like sports. 00:28:00.620 --> 00:28:06.700 Real Madrid is an amazing brand, 00:28:06.700 --> 00:28:09.405 and everybody knows about them. 00:28:09.405 --> 00:28:15.175 They have 450 million fans worldwide. 00:28:15.175 --> 00:28:18.030 And so, I want to share this story with you, 00:28:18.030 --> 00:28:19.400 but I wanted to do that by 00:28:19.400 --> 00:28:22.320 introducing the CEO of Real Madrid, 00:28:22.320 --> 00:28:25.475 Jose Angel, to come up on stage and share his thoughts. 00:28:25.475 --> 00:28:35.075 Jose. Thank you so much for being here. 00:28:35.075 --> 00:28:37.710 So, Jose, of course, Real Madrid is 00:28:37.710 --> 00:28:40.665 such a storied brand and amazing sports team. 00:28:40.665 --> 00:28:42.305 Why don't you tell us a little bit about 00:28:42.305 --> 00:28:44.670 your organization and your journey? 00:28:44.670 --> 00:28:46.400 >> Okay. First of all, 00:28:46.400 --> 00:28:48.125 it's great to be here in Chicago. 00:28:48.125 --> 00:28:49.580 It's a city with a very, 00:28:49.580 --> 00:28:52.250 very strong sports heritage. 00:28:52.250 --> 00:28:55.025 We have a similar heritage of Real Madrid, 00:28:55.025 --> 00:28:58.575 but Real Madrid is not only about sports success. 00:28:58.575 --> 00:29:02.090 It is also very unique in its social model. 00:29:02.090 --> 00:29:06.295 It's a members club owned by 90,000 people 00:29:06.295 --> 00:29:09.450 who just want to 00:29:09.450 --> 00:29:13.155 promote football through a set of values, 00:29:13.155 --> 00:29:17.710 excellence, endurance, respect to the opponent, 00:29:17.710 --> 00:29:21.420 and a culture of sacrifice and aspiration to victory. 00:29:21.420 --> 00:29:23.310 And, yes, this personality 00:29:23.310 --> 00:29:25.530 has brought to the club many trophies. 00:29:25.530 --> 00:29:28.660 The club was named as the best soccer team, 00:29:28.660 --> 00:29:31.160 soccer club of the 20th century. 00:29:31.160 --> 00:29:35.510 We have won 116 official trophies 00:29:35.510 --> 00:29:38.390 in 113 years of history. 00:29:38.390 --> 00:29:40.150 And just last season, 00:29:40.150 --> 00:29:42.310 we won our 10th Champions League 00:29:42.310 --> 00:29:43.450 as the best team in Europe. 00:29:43.450 --> 00:29:45.230 >> It's amazing. How has 00:29:45.230 --> 00:29:47.050 digital technology played a role? 00:29:47.050 --> 00:29:49.770 I know you're transforming Real Madrid. 00:29:49.770 --> 00:29:51.435 Can you tell us a little bit about that? 00:29:51.435 --> 00:29:54.905 >> Well, yes. We have 00:29:54.905 --> 00:29:56.680 basically three major areas of 00:29:56.680 --> 00:29:58.480 focus when we talk about technology, 00:29:58.480 --> 00:30:00.570 how technology is transforming our business. 00:30:00.570 --> 00:30:02.540 The first one is fan engagement. 00:30:02.540 --> 00:30:04.465 We just want to make sure that we can 00:30:04.465 --> 00:30:06.850 connect with the fans wherever they are. 00:30:06.850 --> 00:30:10.140 For this purpose, we have created Real Madrid App, 00:30:10.140 --> 00:30:13.270 an application for mobile devices that is going to play 00:30:13.270 --> 00:30:16.310 a key role to enrich the connection with our fans. 00:30:16.310 --> 00:30:18.370 >> And this is 450 million fans or 00:30:18.370 --> 00:30:20.830 even a billion fans on the game day? 00:30:20.830 --> 00:30:23.600 >> Yes, exactly. The point is to provide them 00:30:23.600 --> 00:30:25.590 unique experiences and content that 00:30:25.590 --> 00:30:28.135 can also reposition their relationship with them. 00:30:28.135 --> 00:30:30.945 And technology is helping us also 00:30:30.945 --> 00:30:33.960 to improve business operations in general. 00:30:33.960 --> 00:30:35.880 In this sense, we just 00:30:35.880 --> 00:30:38.260 want to focus and to make sure that we are 00:30:38.260 --> 00:30:40.480 using insight from our fan engagement and 00:30:40.480 --> 00:30:43.050 connection with our key business partners. 00:30:43.050 --> 00:30:44.845 And this is to help drive in the business. 00:30:44.845 --> 00:30:47.200 Finally, we are equipping 00:30:47.200 --> 00:30:49.690 our team players with technologies such 00:30:49.690 --> 00:30:51.840 as Microsoft Surface and using 00:30:51.840 --> 00:30:54.630 big data analysis to help drive in the business. 00:30:54.630 --> 00:30:57.280 >> That's amazing. It's fan engagement, 00:30:57.280 --> 00:30:59.555 you're on operations with your partners, 00:30:59.555 --> 00:31:02.665 as well as player analytics, 00:31:02.665 --> 00:31:05.490 all coming together as one digital system. 00:31:05.490 --> 00:31:06.920 You're like a software company now? 00:31:06.920 --> 00:31:09.430 >> Well, yes. Basically, Microsoft 00:31:09.430 --> 00:31:11.100 is helping us transform 00:31:11.100 --> 00:31:12.890 entire cloud and our business 00:31:12.890 --> 00:31:16.565 consequently in the digital world. 00:31:16.565 --> 00:31:20.790 In the end, all the effort we're making is for this. 00:31:20.790 --> 00:31:23.390 And the industry of sports, 00:31:23.390 --> 00:31:26.535 like every industry, is being transformed by technology. 00:31:26.535 --> 00:31:29.010 And it will be crucial to worldwide success on 00:31:29.010 --> 00:31:31.910 the pitch and around the world as we get 00:31:31.910 --> 00:31:34.470 more engagement with our fans on 00:31:34.470 --> 00:31:37.790 match day and every other day. 00:31:37.790 --> 00:31:40.265 The Real Madrid App that we are announcing today, 00:31:40.265 --> 00:31:43.145 and that will be available on May 19th, 00:31:43.145 --> 00:31:45.580 is just another step on that journey, 00:31:45.580 --> 00:31:50.220 both as a way to engage more deeply with our fans and 00:31:50.220 --> 00:31:51.800 also as a way to drive 00:31:51.800 --> 00:31:54.590 business results as we get more insight into those fans. 00:31:54.590 --> 00:31:56.730 But above everything, it is 00:31:56.730 --> 00:32:00.465 the whole dream of bringing together a community 00:32:00.465 --> 00:32:04.120 of millions and millions of people who share 00:32:04.120 --> 00:32:05.590 a common passion and 00:32:05.590 --> 00:32:08.395 a common love for our club, which is Real Madrid. 00:32:08.395 --> 00:32:11.130 >> Thank you so much for coming and good luck next week. 00:32:11.130 --> 00:32:12.100 >> Thank you very much. 00:32:12.100 --> 00:32:21.340 >> Real Madrid has 00:32:21.340 --> 00:32:24.225 a very important game in the Champions League next week. 00:32:24.225 --> 00:32:28.240 And so, good luck to Jose and the team. 00:32:28.240 --> 00:32:34.040 It's not just sports or automotive, 00:32:34.040 --> 00:32:37.910 every industry is going through this. 00:32:37.910 --> 00:32:39.230 If there has been anything for 00:32:39.230 --> 00:32:41.010 me in the last year that's been 00:32:41.010 --> 00:32:42.650 the greatest source of energy 00:32:42.650 --> 00:32:44.540 for what Microsoft stands for, 00:32:44.540 --> 00:32:45.720 what we need to drive, 00:32:45.720 --> 00:32:48.030 it's been these transformation stories. 00:32:48.030 --> 00:32:51.720 It could be every company 00:32:51.720 --> 00:32:54.910 from Virginia Tech and how drug discovery is changing, 00:32:54.910 --> 00:32:56.500 or what's Carnegie Mellon 00:32:56.500 --> 00:32:59.275 doing with what they're doing across 00:32:59.275 --> 00:33:01.310 IoT in terms of energy and 00:33:01.310 --> 00:33:04.885 building and within the buildings on the campus, 00:33:04.885 --> 00:33:08.445 what Rockwell Automation is doing in energy. 00:33:08.445 --> 00:33:11.760 So, industry after industry is 00:33:11.760 --> 00:33:14.510 being transformed as we speak, 00:33:14.510 --> 00:33:18.465 and that's the real opportunity for us collectively. 00:33:18.465 --> 00:33:22.140 This is perhaps more so than ever in our history where 00:33:22.140 --> 00:33:25.850 technology is not just adding capability, 00:33:25.850 --> 00:33:29.095 but it's changing business models. 00:33:29.095 --> 00:33:32.380 So, I want to close out by 00:33:32.380 --> 00:33:35.835 orienting you to the rest of the keynote. 00:33:35.835 --> 00:33:39.340 You're going to hear from Joe Belfiore 00:33:39.340 --> 00:33:41.960 next when he's going to come out and talk 00:33:41.960 --> 00:33:45.090 about more personal computing and how 00:33:45.090 --> 00:33:47.750 Windows 10 is going to usher 00:33:47.750 --> 00:33:51.810 in the new era of more personal computing. 00:33:51.810 --> 00:33:55.870 And then, Gurdeep Singh Pall will come up and talk 00:33:55.870 --> 00:33:59.315 about how we're reinventing 00:33:59.315 --> 00:34:01.775 productivity in business process. 00:34:01.775 --> 00:34:04.310 And in fact, the interlock between what 00:34:04.310 --> 00:34:07.280 we're doing in Windows 10, Office 365, 00:34:07.280 --> 00:34:10.205 Dynamics, how do they come together to 00:34:10.205 --> 00:34:14.095 transform the very nature of work. 00:34:14.095 --> 00:34:17.260 And lastly, Brad Anderson will come and talk 00:34:17.260 --> 00:34:19.950 about how you can manage, 00:34:19.950 --> 00:34:24.305 secure all of the productivity services 00:34:24.305 --> 00:34:27.500 and the device experiences inside of your organizations, 00:34:27.500 --> 00:34:29.920 as well as the back-end infrastructure, 00:34:29.920 --> 00:34:33.400 the data infrastructure that spans clouds. 00:34:33.400 --> 00:34:37.460 These are three interlocking ambitions 00:34:37.460 --> 00:34:40.125 and technology agenda for us. 00:34:40.125 --> 00:34:42.190 And that's what we want to focus on. 00:34:42.190 --> 00:34:44.660 But the most important thing for me is 00:34:44.660 --> 00:34:47.270 that this is only going to happen as 00:34:47.270 --> 00:34:50.190 this community of IT professionals 00:34:50.190 --> 00:34:53.675 brings it together to transform your businesses. 00:34:53.675 --> 00:34:55.060 So, thank you very, 00:34:55.060 --> 00:34:57.170 very much for being at Ignite and 00:34:57.170 --> 00:35:00.490 have a great keynote in the rest of Ignite. Thank you.