- Posted: Feb 07, 2007 at 12:45AM
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As the leader of Microsoft’s digital entertainment efforts including Xbox and PC gaming, music, TV and video, Robbie Bach, president of the Microsoft Entertainment and Devices Division, gets to play with a lot of cool toys. But his job gets even more exciting with all the new digital marketing and media opportunities being created by new devices. Robbie has some stories to tell from the frontier of technology and marketing which he’ll tell in his keynote at MIX.