PPS08: Skip Cohen on Marketing for Photographers

Skip Cohen, president of Rangefinder Publishing and WPPI was at the 2008 Pro Photo Summit and spoke about the ever-changing marketing challenges facing professional photographers (which Skip defines as anyone paid for any level of photographic services - including enthusiasts).
Skip talks about how photographers can generate future business opportunities by maintaining long term relationships with clients and how smart photographers are building their own brand awareness by partnering with community groups and charities.