Office Add-Ins Best Practices and Guidelines: Marketing and GTM

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Following the Office add-ins best practices for marketing or "go to market" will help you generate downloads and engaged users for your add-in. This module is for those developing, or considering developing, Office Add-Ins who are looking for guidance on marketing and promoting their Office add-ins to get more usage. It covers your listing in the Office store; guidelines for titles, descriptions and logos; and creating a dedicated website and promoting your add in, including information on how Microsoft promotes selected add-ins.



Learning Objectives:


  1. Understand best practices for promoting your add-in.
  2. Become familiar with best practices for promoting your add-in in the Office store
  3. Learn of ways to promote your add-in beyond your store listing



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