dotmailer, a leading marketing provider in the U.K., is growing rapidly worldwide and needed a cloud solution to expand beyond its London-based data center. Using Microsoft Azure Platform-as-a-Service, dotmailer launched new instances in the United States and new territories around the world with minimal effort and cost.
With Azure SQL Server, Azure Virtual Machines and Azure Storage operating in the U.K., dotmailer only pays for what it needs and scales easily. The Azure API automates dotmailer's infrastructure builds, which increases efficiency and reliability. Azure's global availability means clients benefit from a speedier service, and keeping their data closer makes it easier to meet regional regulations.
"Microsoft Azure has allowed us to quickly scale our platform and services during our growth. Today we can easily deploy parts of our infrastructure in different regions of the world in a flexible manner," said dotmailer chief technology officer Steve Shaw.