Internet Video Archive (IVA) has launched AdQ, a free, real-time video ad optimization tool that restores the balance of power in the digital media landscape between publishers and advertisers by letting publishers gain control of their video ads.
AdQ's patent-pending technology, which utilizes Microsoft Azure, logs player events and measures the performance of each ad in real time. It then automatically requests the ad that is best for user experience and publisher revenue. Further, AdQ scales to fit any publisher's needs, from 10,000 to 10 billion requests per day. This allows AdQ publishers to level the playing field in their interactions with advertisers.
John Deutscher, Principal Program Manager, Azure Media Services, said, "AdQ is a great example of cloud-based ad management. It utilizes Microsoft Azure at scale to perform advertisement optimizations in real time, using data analysis built on top of several Microsoft Azure services."