Blinkfire Analytics uses the power of computer vision technology to provide teams, agents, and brands the visual analytics they need to drive engagement and accurately value sports sponsorship opportunities. The company has announced the availability of a new set of benchmarking tools that enable their customers to compare the online presence, social media engagement, and earned media valuation of sports entities.
Blinkfire uses Microsoft Azure to deploy, balance, and scale its sponsorship recognition technology through multiple virtual machines. Thanks to the Azure management portal, Blinkfire Analytics can easily scale the size and number of virtual machines in seconds.
"Microsoft is pleased to see Blinkfire taking advantage of a broad range of Azure services such as Compute and Cognitive Services for its real-time computer vision brand analysis and valuation platform" said Nicole Herskowitz, Senior Director of Azure Product Marketing. "With its high scalability, advanced analytics services, and artificial intelligence tools, Azure is an ideal choice for Blinkfire's powerful solutions."