FunnelCake is a business intelligence platform for B2B marketing teams. FunnelCake aggregates data from tools that companies are already invested in, such as as web, social, automation, and CRM. FunnelCake provides B2B marketing teams the ability to prove campaign ROI, understand CAC, and bridge the gap with their sales team.
FunnelCake chose Microsoft Azure to deploy Virtual Machines for its front-end and API layers, data intake, and processing servers. Azure SQL is used for data storage and disaster recovery with geo-redundancy. To keep data safe and secure, encryption is used at rest, for auditing, and for threat detection. By using Azure Machine Learning and Cortana Intelligence Suite, FunnelCake can build the complex algorithms it desires.
"We deal with large streams of sensitive data from our users, including financial and customer data. We needed state-of-the-art machine learning in a secure, trusted platform. Azure gives us this ability, enabling us to provide advanced insights while retaining privacy and compliance," FunnelCake CTO and co-founder Andrew Lawton said.