Guest Post: ADAM Software Has Ability to Innovate on Azure

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The following is a guest post by Carlos Hagenaars, Senior Vice President of Product Development of ADAM Software, describing how ADAM brings a new wave in Digital Asset Management and Product Content Management using Microsoft Azure Cloud Services. 

Content with visuals gets 94%* more views, and 90%** of shoppers say they find videos helpful in making a purchase decision. This means businesses need a large number of digital assets to engage consumers. They need to create, manage and distribute them. ADAM's core Digital Asset and Product Content Management capabilities help meet that need.  

For more than ten years, we have built asset and product content features into our product based on customer needs and industry trends. Often, in the world of marketing, the need to publish to a channel or to enable the use of the latest technology or app hype is mostly only temporary, but marketers find that, in asking for such features to be made available, they need to requisition longer term IT facilitation than the actual need dictates. In practice this can result in compromises between functionality and IT investments. There is, however, no need for these compromises if it is possible to scale your IT and be flexible in using functionality when and how it is needed for your business.

That is why we at ADAM Software are enthusiastic about our presence on Microsoft Azure. ADAM on Azure brings the ability to test and experiment with technologies and channels to enterprise Digital Product & Asset Management. Not only do we see this as the way to bring the temporary nature of testing and experimenting to our users but also as the perfect way to operationalize success.

This is at the core of our first offering on the Azure Marketplace. With our one-box setup we make it possible for customers and partners to quickly commission and decommission an environment to test and experiment with new technologies, building out their preferred marketing stack. 

With ADAM on Azure our customers can unleash their DAM potential.


To get more information on how ADAM works, watch our videos, view our latest SlideShare presentations and/or visit                               

*Source: "It's all About the Images," MDG.

** Source: "Today's Consumer Shopping Behavior," DataSphere.

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