Ooyala's relationship with Microsoft extends beyond technological integration. Ooyala is partnering with Microsoft to jointly sell solutions to customers, and they are experiencing great results. According to Aanal Bhatt, Senior Director of Channel Sales at Ooyala, there are several advantages to co-selling with Microsoft.
"Microsoft has proven to be an extraordinary partner in terms of expanding reach within targeted audiences. Co-selling with Microsoft enables us to reach more customers in more markets and leverage Microsoft's enterprise credibility," she said. "This approach has resulted in new business with four customers to date, including Toca Boca and the Women's Tennis Association."