IdeaCloud and Azure Help Marketers Engage and Drive Qualified Leads
- Posted: Aug 10, 2016 at 8:00AM
IdeaCloud Ltd., creates engagement tools designed to help marketers drive more qualified leads and build engaged online communities around their brands. The company employs machine learning to build developer-centric systems and takes the API-first approach to develop configurable analytics for ROI measurements. Its Azure-powered products include IdeaCloud Social Wall, a tool that dynamically curates social, multimedia, and sponsored content to large screen displays, and IdeaCloud Social Hub, a tool that enables marketers to discover, control, and combine original, social, editorial, and multimedia content to one place on their websites.
"It's so easy to use Microsoft Azure. It supports open source technologies right out of the box and makes it easy for all of our programs to connect and talk to each other. It's also very cost-effective because it scales up and down during and after events," said Bryan Xu, CEO, IdeaCloud Ltd.