Didgebridge has announced further marketplace expansion of its Intellismart "Marketing Internet of Everything" platform adding a Microsoft add-in for Outlook called IntelliSmart Leads by Mail. The new add-in provides automated tools that deliver actionable data with the scalability and speed required for success in today's competitive business environment.
Integration with Microsoft Outlook enables Didgebridge clients and agency partners to quickly access data via Outlook while on the go from any device and without leaving the Outlook mailbox. The add-in maximizes sales efforts and increases internal sales productivity, saving valuable time and resources between internal and external sales teams.
Rob Howard, Director of Microsoft Office Ecosystem, said, "Through this integration, Didgebridge is taking actionable data about mobile video communications and making it accessible on demand by mobile sales and marketing executives anywhere via Outlook."
The IntelliSmart platform allows marketers to deliver scalable interactive video content, measure depth of engagement, and obtain precision diagnostics and ROI analytics at high speed, all in one place. IntelliSmart connects all types of traditional and digital consumer touchpoints in a "Marketing Internet of Everything."