IntelliSmart on Azure Delivers 'Marketing Internet of Everything'
- Posted: 1 day ago
Didgebridge has launched the IntelliSmart platform that allows marketers to deliver scalable interactive video content, measure depth of engagement, and obtain precision diagnostics and ROI analytics at high speed, all in one place. IntelliSmart connects all types of traditional and digital consumer touchpoints in a "Marketing Internet of Everything."
IntelliSmart is an ROI measurable platform utilizing the Microsoft Azure cloud by integrating interactive, mobile-accessible video content and high-speed data measurement. "Intelli" is the intelligent data provided to marketers. "Smart" stands for shoppable, measurable, actionable, responsive, and timely. Previously untapped communication touchpoints, including TV, radio, print, online, social media, in-store, outdoor media, and public venues can now be transformed by IntelliSmart's automated microsites.
"By leveraging the scale and speed of the Microsoft Azure cloud platform, DB technology is able to drive innovation and increase value for marketers of today," said Nicole Herskowitz, senior director of product marketing, Microsoft Azure, Microsoft. "It helps enable new automated video and ROI analytics functionality to increase the value of marketing assets in the changing and expanding world of traditional, digital, and social media marketing."