Microsoft Azure Powers Skipper's Mobile App Marketing Platform
- Posted: Sep 14, 2016 at 9:57AM
Skipper is a real-time, unified dashboard, cloud-based tracking, programmatic media buying and optimization platform for mobile app distribution and marketing. Skipper, which uses Microsoft Azure for its cloud support, helps advertisers achieve their mobile app advertising goals. The platform combines Big Data analysis, machine learning algorithms, and a KPI-based decision-making engine.
"Using the Microsoft Azure platform and solutions, we were able to build a highly scalable, top-performing, cutting-edge, mobile app marketing platform," said Shmuel Amour, Chief Architect of R&D, Skipper by moblin