Neal Analytics wins retail customers like Mars Drinks through co-selling with Microsoft

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Over the past few years, Neal Analytics has worked hand-in-hand with Microsoft's Industry Sales team to co-sell into the Retail and Consumer Goods space. Targeting customers within that vertical has been successful "because of our industry focus, and because of what we're doing from a machine learning and algorithmics perspective" said David Brown, Alliance Manager at Neal Analytics.

"We have seen tremendous business value through our partnership with Microsoft, specifically in co-selling with the Microsoft field," said Greg Gomez, Vice President of Sales at Neal Analytics. "Our co-selling efforts have resulted in joint wins in the retail sector with customers like Mars Drinks and Arca Continental."

David McClellan, Practice Director at Neal Analytics, agreed that the collaboration between the two companies had been beneficial.

"Microsoft and Neal Analytics has worked together time and again to propose competitive offerings which are consistently selected over those of several major competitors in the cloud and analytics markets. We feel this partnership has proven exceptionally valuable for our customers as we are able to provide real business value in a rapid and actionable manner."

Read the full article on the Microsoft GTM website

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