Orckestra and Microsoft Azure Modernize Retail Stores by Connecting the Physical and Digital

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To better address the needs of their customers, FGL Sports, a leading Canadian sporting goods retailer, wanted to upgrade the website of their franchise brand Sports Experts. But through conversations with Orckestra, they realized they could do more than just add ecommerce capabilities. They had the opportunity to transform their physical retail environment by offering their customers a unique, immersive digital shopping experience in-store.

Orckestra's solution consists of an in-store, interactive digital shopping display. The device is fully integrated to create an engaging shopping experience that seamlessly connects the Sports Experts website to an in-store RFID-enabled system called the Shoe Wall.

Learn more about this Microsoft Azure solution by reading the Orckestra success story.



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