Brands use the Pressboard Story Marketplace to create content with North America's most influential publishers. Pressboard's data-driven approach to content marketing enables companies to quickly find the right partners based on topic and target demographics, measure exactly how people engage with sponsored content, retarget their readers and pay only for qualified reads.
The Microsoft Azure Cortana Analytics Suite of products gave Pressboard all the tools it needed to build a data pipeline that is able to scale on demand and with its needs. Pressboard's server feeds the data to its Azure Service Bus Event Hubs, Azure Streaming Analytics processes the events and stores them in Azure Storage. Data Factory queues HDInsight Hadoop MapReduce jobs to process the data, loads Pressboard's Azure SQL Data Warehouse using PolyBase and copies the results to Azure SQL Databases for reporting.
"We collect and process terabytes of data each month to understand and predict how people engage with content. It's a significant achievement for a company of our size, made possible by the scale and functionality of the Azure cloud," said Pressboard co-founder & CTO Tiam Korki.
To learn more about Pressboard, download the mini-case study.