WideOrbit Inc., a provider of advertising management software for media companies, announced an "Over The Top" (OTT) initiative for enabling the sale and delivery of digital video advertising in streamed broadcaster inventory. WideOrbit's OTT solution will benefit both broadcasters and advertisers by providing a method for easily monetizing digital viewers and generating incremental reach for TV campaigns from existing linear creative.
WideOrbit is using Microsoft Azure Media Services to enable a turnkey OTT solution with seamless integration with WO Traffic. Azure will be used in the pilot program to stream content from stations to viewers and incorporate ad breaks.
"It's increasingly important for linear broadcasters to have turnkey solutions for managing digital video streams," said Nicole Herskowitz, senior director of product marketing for Microsoft Azure. "WideOrbit's OTT initiative is an excellent example of how technology companies can use the Microsoft Azure Media Services comprehensive media platform to easily extend their offering and deliver new opportunities to media companies and their clients."
Read the press release to learn more about WideOrbit's use of Azure in its pilot program.