Pete at MIX10: Mime Cloud for Umbraco and More

a couple of related posts:
a blog post about this kind of technology:
Immersive UX Changing the Face of Retail http://www.interactseattle.org/?p=538
and another video on same topic.
http://community.infragistics.com/ux/media/p/225460.aspx (same topic on pixel8)
and a few pictures: