Utilizing Machine Learning in Bing Ads by Krishnan Suresh Kumar

12 minutes, 19 seconds


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In this video Krishnan Suresh Kumar (Principal ML Scientist Manager, Bing Ads team) talks about how Bing Ads team focuses on serving the best ads to the users and generating revenue from that.  He also talks about the sequence of steps involved in understanding the domain, breaking down the problem, building a model and refining it for optimal performance. He talks about how he got started and provides lots of great insights & pointers for people interested in exploring the Machine learning space.


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