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Last week in Redmond I had a chat with coworker Josh Twist from our joint Azure Mobile team (owning Service Bus and Mobile Services) about the relevance of Mobile Services for organizations and businesses.
As the app stores grow, there's increasing competitive pressure on organizations of all sizes to increase the direct consumer engagement through apps on mobile devices and tablets, and doing so is often quite a bit of a scalability leap from hundreds or thousands of concurrent internal clients to millions of direct consumer clients.
Mobile Services is there to help and can, also in conjunction with Service Bus and other services form Microsoft and partners, act as a new kind of gateway to enterprise data and compute assets.
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