CRM in Gaming: Leveraging customer insight to improve their experience - and your bottom line.

Play CRM in Gaming: Leveraging customer insight to improve their experience - and your bottom line.
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Description

James Nieswand from Illyriad Games.

In this talk, James will share Illyriad Games' experiences and insight into how to attract the players, retain them and improve their gameplay experience by using metrics, analysis and modelling. The talk will explain how even a tiny indie can use CRM techniques such as cluster segmentation, deep dive analysis, predictive analytics and real-time decisions to improve the experience of not only an individual player, but all your players.

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Cloud, Gaming

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