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Euan Garden - Who is SQL Server's customer?

3 minutes, 55 seconds


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As we go around Microsoft, we wonder how employees see their customers. So, we asked Euan Garden who he imagined his customers to be.

The team, he says, actually spent a lot of time thinking about this and they came up with six major experiences that describe customer roles. Learn what those six experiences are and how they guided SQL Server Yukon's development.


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  • TaskerrTaskerr This ones a Gem!

    One thing I have noticed in my travels is that Managers within enterprises become very frustrated when the work they require gets placed onto a Client-Server job que in the back office.

    So frustrated are they, that they have gone looking for ways to get around the problem by reinventing what they require on desktop software. Not realistic at all but what do they do?

  • I think anybody who really uses visual studio and BIDS is the ultimate customer.


    Frank Hee

    Cool Science Fair Experiments

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