Okay, so you're at home and you grab a scrap piece of paper where you begin jotting down your grocery list. Eggs, Milk, Flax Seed, anti-aging cream and suddenly, out of nowhere, a giant gust of wind comes roaring through your house only to rip that grocery list you've worked so hard on right out of your hands and out of your three story window, blowing it on to the streets below to never to be seen or found again. Well never fear, grocery cart mounted consoles
are here. Microsoft has teamed up with MediaCart Holdings Inc. to save you from the archaic form of scrap paper grocery lists by giving you the ability to type your shopping list into a designated website... I know crazy huh, it gets better. From there, you simply swipe your loyalty card on the MediaCart console at the grocery store and presto up comes your shopping list.
You can also scan your items and place them in your cart where the console will give you a running tally of your bill as it checks off items on your list. In case another giant gust of wind comes you don't have to worry about it blowing your calculator out of your hands either.
The system also uses radio-frequency identification to sense where the shopper's cart is in the store. The RFID data can not only help food makers understand shopping patterns, but the technology can also be used to send certain advertisements to people at certain points.
East Coasters not only get the Oscars before we do but they they will get to test the cart mounted consoles before us as well. ShopRite supermarkets will begin testing in the second half of 2008.