In part two of "Live Search for Mobile" I spend some time exploring Live Search with Andrew Bell.
Live Search for Mobile has just released the latest updates to our browser-based mobile search at m.live.com. One of our major efforts was to bring the power of product search to the convenience of a mobile phone. Think about how much time people spend shopping in brick-and-mortar stores — without the ability to do the product research they're accustomed to from their PCs.
We took the great product search features from Live Search and made them easy to use on your mobile phone. You'll see a list of popular products, user ratings, and price comparisons from online stores. You can also research products by reading a detailed overview or consumer reviews. Now the next time a consumer electronics device catches your eye in a store, you'll be able to get the detailed rundown on its performance, read the consensus wisdom of the Web, compare it with similar products, and even make sure it's being offered for a good price — all before you make that impulse buy. Now you can spend wisely, wherever you are.
Another of our favorite features this release was developed specifically for our friends abroad — those in the United Kingdom and Japan. Searching for nearby businesses is one of the most popular and most valued types of mobile search today. But most existing browser-based search services require the user to first type in their location — easy if you're always in the same place, but a chore when you're out and about, and a real challenge if you don't know exactly where you are.
With this new feature, users can simply click Find my Location, and their location will be set based on their proximity to cellular towers. Then they can get the most relevant nearby results for all their searches.