2010 Schematic Touchwall

Following its introduction at last year’s Cannes Lions festival, Schematic’s high-definition, multi-user Touchwall has been updated using Microsoft Windows 7 and returns to Cannes in 2010 as a faster, more efficient technology platform.  In addition to reprising its central role as the information hub of the event, the 12 foot long by five-foot high Touchwall will be used to showcase the future of experiential, digital marketing as it debuts two, large-scale branded experiences created in partnership with Nokia and Dell.  The Touchwall will be centrally located on Level 1 of the Palais des Festivals, between the entrances to Debussy Theater and Grand Auditorium.