REMIX10: Design Venturing

46 minutes, 34 seconds


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Recording from REMIX10 in Belgium:

Design venturing Design techniques for identifying, developing and evaluating business opportunities.

This session will cover several case studies and best practices from the Microsoft Pioneer Studios, a design venture team that is chartered with developing new consumer businesses for Microsoft. Learn how to harvest insights, translate them into value propositions and build products around core brand ideas. Examples include ventures in emerging markets and mobile devices.

Speaker: Georg Petschnigg



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