Another Dynamics CRM ISV that caught my attention at last week's Microsoft Worldwide Partner Conference was CWR Mobility. Mobility is something I spend a lot of time thinking about and the Windows Mobile solution that CWR has put together is state-of-the-art when it comes to line-of-business apps on the go. What really got my attention was the inventive way they managed to embed it into the Dynamics CRM Online infrastructure. From an end-user perspective all you have to do is sign up for their service and they take care of all the hard work by reaching out across the cloud and installing and configuring the app. Nice!