Brand Manager Goes Global in the Cloud on Windows Azure
- Posted: Dec 19, 2011 at 1:34PM
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Quark Brand Manager provides distributed sales and marketing teams the opportunity to easily create, customize and deliver brand-compliant marketing materials on-demand. Quark chose Windows Azure for this new Software-as-a-Service (SaaS) solution.
Marketing manager for Brand Manager Nick Howard and engineering manager Amit Nayar talk with ISV Architect Evangelist Bruce Kyle about how they chose Windows Azure.
The team describes several Azure features that are key to their choice.
The team describes scaling as being able to meet the demands for multiple types of tenants and workloads. So with Azure, the meet the user demands for processing large print jobs, add new customers worldwide, and add users worldwide.
Amit describes how developers expand their current skill set, while learning how to build architecturally sound applications for the cloud. He says, "Developer wouldn't want me to take away Azure now. It just fits the way we want to do business."
Developers can quickly deploy, closing gap between their dev environment and production environment. Easy to replicate between the cloud and development computers. In addition, developers are able to quickly respond to changing needs, making them able to accept business deals that might have been more difficult to implement. Azure a familiar place to the developers.
Amit explains how they do continuous integration with the cloud.
Brand Manager helps provide marketing manager with ways to control how those inside and outside the organization use logos, printed material, and business marketing collateral. It provides a workflow for the approval process
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