Embarke provides a mechanism to bring together all social and email messaging through a comprehensive set of APIs. Conversations are threaded across networks, and developers can use the APIs to "mash up" various social networks and communication modes. Embarke uses Web roles, worker roles Windows Azure table storage and SQL Azure.
Microsoft Principal Architect Evangelist Brian Loesgen speaks with Bryan Hall, co-founder of San Diego, CA-based startup Embarke. Bryan explains why they found in using the Azure platform compelling. Bryan shows the interfaces in the Embarke API, and shares best practices they learned along the way.
Embarke is the distribution center for all of your user's social conversations. Your customers can initiate conversations with their contacts, regardless of which networks they're connected through. For example: One of your users could start a 4-way conversation with someone on Facebook, another in Email, and another on Twitter. None of those people would have to go anywhere special to be a part of that conversation.