The Bing Team just announced that the Bing application for the iPhone and iPod Touch has now been updated with several new features, including new social elements, barcode scanning technology, and a better movies section.
From the home page, you’ll notice a “Social” option. You can use this feature to connect both your Twitter and Facebook accounts to the Bing app. After doing so, when you search for something using Bing, you’ll also see relevant results returned from your social network. For example, if you search for a movie, after the movie showtimes, the app will show what your friends on these networks have said about the movie itself.
Another new feature is visual scanning. Using the phone’s camera, you can scan the barcode of any product or the cover art of books, CDs, DVDs, or video games. This returns reviews, prices, and links to merchant websites, allowing you to perform comparison shopping right from your device.
Finally, the Movies section has been updated with more video and trailers and improved access to showtimes. The Shopping section has seen a few tweaks too, helping you find products, prices and links faster than before.
To get the new application, download it from iTunes now or just update the Bing app already on your phone.