Here in the UK, Sky used Golf’s Ryder Cup to launch Europe’s first 3D TV channel, unsurprisingly named Sky 3D. The tournament itself was a bit of a wash out (although a gripping end saw the Cup retained by the Europeans) with heavy rain limiting much of the action. Still, goggle-eyed viewers had the chance to view undulating greens, wide open fairways and a more than healthy amount of raindrops failing from the moody Welsh skies.
3D is all the rage right now, with millions of marketing dollars being employed to convince to you switch your TV and Blu-ray player and pop on those 3D glasses every night. Right now, I wonder just how much of the noise is translating into sales, but of course, that conversion will almost certainly be driven by content.
Certainly Sky believe that Sport is a big winner in 3D, with Golf, Football and Rugby on offer in the new format. That’s a view shared by ESPN in the US, who have launched their own 3D Sports Channel showing College Football. DirecTV, Channel + and Discovery Channel have all announced plans to launch 3D Channels in the next 12 months.
That said, it still feels like it’s a little early for the 3D revolution, but with a lot more TV, Movie and Gaming content on the way, I wonder just how long it’ll be before you upgrade?
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