A new Facebook Group for "Friends of the Blue Monster" is here. If you're not familiar with Microsoft's unofficial mascot, called the Blue Monster, here's a little background info: a blogger, Hugh MacLeod, drew the creature, which he then offered to his friend and Microsoft employee Steve Clayton. Clayton loved it and decided to post it; in truly viral fashion, a movement was born. Bearing the tagline, "Microsoft: Change the world or go home," the Blue Monster represents the vision and the passion of the company's employees: so passionate about what they do, if they can't make the world a better place, they should go home. Maybe the monster is just what Microsoft needs to draw more attention to the fact that, despite the lawyers and stockholders, they, too, have passionate employees who feel like they are changing the world in a positive way. I think it's time the Blue Monster campaign breaks free of being just for Microsoft employees. Why not let customers and fans proclaim their love too? With the Facebook group, that's just what is happening, with membership that is open to anyone who wants to join. If you're a friend of the blue monster, you should join, too.