In spring of 2009, Microsoft’s online property MSN launched a new celebrity-focused website called Wonderwall which features celebrity news, gossip, photos, and videos. Now that site’s creator, BermanBraun Interactive, is collaborating with Microsoft again along with Hachette Filipacchi Media U.S. to recreate the magic on a new “lifestyle” site.
Wonderwall has done really well so far – attracting 9.5 million unique users and 225 million page views a month in the U.S. since its launch. However, the new site won’t just be a clone of Wonderwall’s design. In an interview with All Things Digital, Lloyd Braun revealed the new site will be “very ambitious and there is no similarity…it will be a different type of experience.”
Content for the site will come from Hachette Filipacchi Media, publisher of Elle, Woman’s Day and Elle Decor. Not surprisingly, the site will focus on style, beauty, relationships and home décor in a clear effort to target the female demographic.
No word on the exact launch date yet, only that the site will debut sometime in the first half of 2010.