Microsoft and Nielsen are teaming up to track the ratings from the online Xbox LIVE game show “1 vs. 100.” This is the first time ever that a video game console network will be measured by an analytics firm such as Nielsen. The goal of the new ratings system is to measure how many people were playing the game at a particular time and, therefore, how many saw the included advertisements.
This data will be of great benefit to Xbox advertisers who want to know if their ads are reaching the right people at the right time. And it’s only the beginning, notes the Microsoft Advertising blog. The game show only runs for 14 weeks, but Microsoft will continue collaborating with Nielsen to measure other Xbox LIVE media in the future including TV, video, and social media.